Design Tool · AI Studio

Bring any shoe.
Take it apart. Make it yours.

Pick a style from our current line, upload a photo of your own shoe, or just describe a concept. The studio pulls the shoe apart the way our pattern makers do — upper, midsole, outsole, laces, tongue — you design each part, and AI renders a photoreal mock-up of the result.

Starts from real production styles AI-rendered mock-ups No account required Reply in 12 working hours
Open the studio See the 8 development steps
Colour cards, last and midsole samples on a development table
Last, colour cards, midsole — the actual development table
  1. 1Bring a shoe
  2. 2Take it apart
  3. 3Design the parts
  4. 4Render & iterate
  5. 5Send the brief
Design studio

Step 1 — bring a shoe.
Any shoe.

Start from a real made-to-order reference style in our line, put your own shoe on the table, or start from nothing but a written concept. What you build here becomes the starting brief — the factory confirms construction, materials and Pantone matching on samples.

All stylesBrowse the full line
Design the parts
1 · Pull a part
—Direction swatches

Each part takes its own colour. Swatches indicate direction — bulk colour is matched to your Pantone reference and confirmed on a lab dip.

2 · Upper material

Tap a material to preview its texture direction on the upper right away — matte suede, glossy PU, coarse canvas grain. Real hand-feel is confirmed with Render my design and the first prototype.

3 · Pantone reference
4 · Brand mark

After upload, drag the mark directly on the shoe to place it anywhere.

The mark is written into the brief. After we reply, send the original AI or EPS file for sampling.

Race · Carbon-plate running
Shoe on the design table
AI mock-ups are colour and material direction for the brief — exact shape, hand-feel and construction are settled on physical samples, not here. Renders are made-to-order visualisations, not stock photos of finished goods.
What happens after you send it

How a shoe
actually gets developed.

This is the sequence a footwear programme runs through before a single pair ships. Reading it tells you which steps your brief still needs — that is the part that decides how many sample rounds you end up paying for.

01
Brief and target price

Category, market, performance targets and the FOB you need to land on. Price position decides construction and material grade — changing it after tooling is the most expensive change there is.

02
Tech pack

The specification a factory builds from: materials, colours, stitching, logo placement, labelling, packing. Most extra sample rounds trace back to gaps here, not to errors on the line.

03
Last and pattern

The last is the shape the shoe is built around — it decides fit. The 3D last is then flattened into 2D cutting patterns and trialled before real upper stock is cut.

04
Materials and testing

Upper, lining, midsole and outsole chosen against your price and performance targets, then tested — physical properties plus the chemical limits your market enforces.

05
Outsole and tooling

A sole is only yours if the tooling is yours. Typically 3D sole design first, then aluminium or steel moulds — commonly around 25–36 days, running alongside the first upper rounds.

06
First sample and fit

The first physical shoe exists to be criticised, not approved. Wear-test it and record changes in millimetres — “5 mm more instep height” — because adjectives are what cause a repeated round.

07
Revision rounds

A new shoe typically takes two to three rounds, commonly 2–4 weeks each. Rounds are cheap next to a production run built on a fit nobody resolved.

08
Sealed sample and bulk

A pre-production sample, signed by both sides, becomes the standard every inspection is measured against. Without one there is nothing objective to inspect against. Bulk follows; lead time is confirmed per style.

Stage names and typical durations follow common practice across footwear OEM/ODM programmes; exact timings depend on construction, material availability and how complete the brief is when it arrives.