Private label shoes and whitelabel sneakers, built under your name. You bring the brand, the positioning and the price point. We bring the last, the materials, the tooling and the line capacity — plus the packaging your market expects.
Capacity figures refer to our long-term manufacturing partner's Jiangxi campus, where private label and whitelabel programmes run.
The difference is how much of the product you define. Both start with an NDA.
Take an existing style from our development library, apply your branding, packaging and labelling. Fastest route to a sellable SKU.
We build the style to your spec — last, upper, midsole, outsole, colourway — and it exists only for you. New tooling may be required.
Start white label to test the market and the sell-through, then move the winners to private label once volume justifies the tooling.
Most buyers arrive comparing private label sneaker manufacturers in China on the same three things — who holds the last, how fast sampling turns around, and whether the label on the tongue is genuinely theirs. Whether you come looking for a private label shoe company to build a range from scratch, or for white label shoe manufacturers with a programme already on the shelf, that comparison does not change. Brands that arrive searching for white label shoes manufacturers usually find the real fork is tooling, not branding.
Testing a new market?
Start white label: pick an existing style, apply your branding, and ship without new tooling. Pairs well with our ready-stock programme for the fastest first order.
See ready stock →Your own design — and it must stay yours?
Go private label: built to your spec, exists only for your brand. Tooling needs are confirmed at quotation, and the approved sample and colour standard stay on file.
OEM vs ODM vs private label →Not sure yet?
Run the hybrid: white label first to test sell-through, then move the winners to private label once volume justifies tooling. Most first programmes start here.
Startups & small orders →Private label is not only the logo on the quarter panel. We handle logo printing, woven and printed labels, branded boxes, polybags and hangtags, then integrate all of it into the production schedule so packaging does not become the reason a shipment slips.
Colour is fully customised, and sizes can be mixed within a single order. Send your brand assets with the brief — the earlier we have them, the earlier they can be slotted into the line plan.
Read next: the materials guide for buyers and how testing & certification protects your label.
Share your positioning, target price and market. Mutual NDA first, then we talk design. A human replies within 12 working hours.
Initial sample timing confirmed per style. Revision and material-sourcing time confirmed per style. The approved sample and colour standard stay on file, so a reorder matches the first run. Sample cost is refunded against the bulk order.
Lead time from deposit is confirmed after sample approval.
FOB Guangzhou, with other major Chinese ports available on request. CIF available and DDP for full-container orders. 25-40 days to EU and US by sea.
Signed before any design discussion, every time. No exceptions for 'quick questions'.
Dedicated production lines per client at our manufacturing partner's facility. No shared tooling, no cross-contamination between accounts.
We do not publish client work. Your design is never shown to another buyer as a reference.
Quality and compliance at the campus: ISO 9001, ISO 14001 and ISO 45001 certified, with a SMETA 4-Pillar social-compliance audit on file (Sedex member ID ZC420027404 — verify via your Sedex account). Quality & certification →
Before you commit a season to a supplier, buyers usually check two things. The first is how the routes actually differ in practice — OEM vs ODM vs private label — and what to expect on quantities, because MOQ is where most first programmes stall. Then samples: what happens during sampling and a realistic production timeline.
The second check is trust. Independent buyers start with how to verify a Chinese shoe factory, then look at testing & certification and the Incoterms on the quotation. If you plan to run whitelabel styles first, compare the two paths in ready stock vs custom — most programmes start there and move up.
Most first private-label programmes start from a reference shoe plus a colour direction, then move to your own tooling once sell-through is clear. MOQ starts at 600 pairs per color (mixed sizes) for existing styles (1,200 pairs per color for custom styles) and is confirmed per style at quotation.
Send your positioning, your target price point and your market. We come back with a route — white label, private label or hybrid.
