Export packing and logistics for athletic footwear
Incoterms

Updated 2026-09-24 · ~8 min read

FOB, CIF and DDP for shoe importers.

The Incoterm decides who pays when the carton leaves the plant. It is not a shipping slogan, and it is not a freight rate copied from a blog.

Most first-time importers ask for a “shipping price” as if it were a pair of laces. Freight is a function of Incoterm, port, carton volume and the calendar. Until those are named, a number is entertainment.

The three terms we actually discuss

TermSeller typically coversBuyer typically covers
FOBExport packing, inland to the named Chinese port, export clearance, loading on boardMain freight, insurance, import clearance, duty, delivery inland
CIFFOB items plus main freight and a baseline insurance to the named destination portImport clearance, duty, delivery inland, any insurance above the baseline
DDPThrough to the named place, including duty, if that place is written in the contractUnload at the named place unless the contract says otherwise; local delivery beyond that place

Payment terms are confirmed with the quotation. They are a different conversation from Incoterms. Mixing them — payment terms plus DDP in the first email — is how both sides quote a different job.

Where ocean time sits in the calendar

Sea transit to the EU and US is typically 25-40 days. Typically means industry convention, not a promise we will put on a booking. It also does not include sampling, material booking, bulk production or the four QC gates. Those sit earlier, on the sample-to-shipment sequence.

Ready stock is not a faster Incoterm. It is inventory that already exists, confirmed per style on inquiry. If that is the route, read ready stock vs custom first, then choose FOB, CIF or DDP for the cartons you actually buy.

DecisionWhy it belongs in the quote
Generic carton vs branded boxVolume and weight change freight, not just the unboxing
Mixed size run in one cartonRetailers often specify this; it changes packing labour
Who books the forwarderFOB with your forwarder is a different job from CIF we book
Named place for DDPWithout a place, DDP is a slogan

What to put in the first email

Destination country, preferred Incoterm, and whether you already have a forwarder. Packing can include logo printing, custom labels, branded boxes, polybags and hangtags — that volume changes both the carton and the freight. A human replies within 12 working hours. Guangzhou office, Shicheng plant in Jiangxi. The seller on the documents is Steed Sports (Guangzhou) Co., Ltd.

If the quotation still looks like one unexplained number, read how to read a footwear quotation before you compare it to anyone else.

Finished goods warehouse with racked cartons
FAQ

Shipping — questions buyers ask.

Show all 4 questions

Do you ship FOB?

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FOB and CIF are standard; DDP can be discussed for full-container orders. The port and the Incoterm are confirmed per order, not copied from this page.

How long is ocean freight?

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Sea transit is typically 25-40 days to the EU and US. That is industry typical, not a Steed promise. It starts after the cargo is on the water, not after you send the brief.

Can you do DDP to my warehouse?

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DDP can be discussed. Duty, tax and the named place have to be explicit. A DDP that does not name the place is not DDP.

Who handles export from China?

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Steed Sports handles the export programme from Guangzhou with production at the Shicheng, Jiangxi plant. The contract counterparty is Steed Sports.

Name the port and the Incoterm you actually want.

FOB and CIF are standard; DDP can be discussed for full-container orders. Port and terms are confirmed per order. Sea transit to the EU and US is typically 25-40 days.

Send the brief. A human replies within 12 working hours.

Name and work email are enough. Add the market, a reference shoe and a target quantity if you have them.