Why won't you put a price on the website?

Because a price without last, materials, quantity and Incoterms is not an offer. Publishing one would be a ranking trick.

What is tooling, and is it in the pair price?

Tooling is last, mould and related development. It is usually a separate line, not hidden inside a pair FOB. We state it before work starts.

Are sample charges extra?

Sample cost is quoted before sampling starts and is refunded against the bulk order.

FOB of what, exactly?

Port and Incoterms are confirmed per order. FOB and CIF are standard; DDP can be discussed for full-container orders. Freight is not a blog number.

How to Read a Footwear Quotation | Cost Structure without Fake Prices

Two factories can quote the “same shoe” and be $2 apart because they are not quoting the same object. One included new moulds, a test report and a branded box. The other assumed an existing last, no testing and a generic carton.

This page does not publish prices. The locked rule is the same as lead time: the commercial number is confirmed per style after we see the brief. MOQ is the one number we do publish — 600 pairs per color (mixed sizes) for styles we already run; custom styles start at 1,200 pairs per color. What we can publish is the structure, so you can tell a quotation from a placeholder.

What a serious quote names

Line	What it is paying for	Usual mistake
Pair FOB / ex-works equivalent	Materials + labour + factory overhead for the frozen spec	Comparing it to a quote that used a different last
Tooling / last / mould	Development you will own for that silhouette	Assuming it is free, or that it is inside the pair price
Sampling	The pairs that freeze the spec. Refunded against bulk	Treating a pretty pair as approval
Packing	Box, tissue, labels, hangtags, polybag, prints	Leaving it unstated, then arguing at carton stage
Testing / reports	Market-specific physical and chemical tests	Assuming a management-system ISO covers a destination-market test
Freight / duty	Only if the Incoterm puts it on the seller	Reading a FOB as if it were DDP

Why the first-email number moves

Quantity and colourways. Four colours of a small run is not one colour of a larger run. See what to expect on MOQ.
Construction. A leather casual shoe and a plated runner do not share a wastage rate or a line load.
Material set. A mill already in the 100+ supplier network is a different conversation from a special compound. See the materials guide.
What is not in the pair. Testing, branded packing and a DDP duty line will not appear unless someone wrote them in.

How to ask so you get one figure

Send: market, reference pair or tech pack, target quantity, last source, and whether packing is generic or branded. Payment terms are confirmed with the quotation. Incoterms are confirmed per order — start with FOB, CIF and DDP if that vocabulary is still fuzzy.

Capacity on the partner campus is 20 million pairs and 10 million garments a year, with 16 intelligent lines and 68 stitching lines. Scale is why a trial and a later programme can live on the same floor. Scale is not a reason to publish a fake FOB on this page.

Send the market and the target quantity. Get one figure.

We do not publish pair prices on this website. A human replies within 12 working hours with feasibility and the information still missing.

How to read a footwear quotation.