Design sketches beside a finished sample shoe at the development bench
Design & Development · In-House

Custom Sneakers,
Made Real.

Concept sketches, tech packs and reference samples — read and built by people who develop footwear for a living.

See Development Process Start a Development Brief →
Three sample shoes in progressive stages from blank last to finished sample
Sampling · 2–4 Weeks per Round

Sample by Sample.

Two to three rounds for a new style, each one documented in millimetres — not adjectives.

How Sampling Works See the Sample Room →
Technical drawing of a shoe aligned with the physical sample it became
Spec ↔ Sample

Nothing Lost in Translation.

Brands speak intent. Factories speak parameters. We work in both — so the sample matches what you drew.

Talk to Development Send Your Tech Pack →
Technicians running material and finished-goods tests in the in-house laboratory
In-House Laboratory

Built for
Brands That
Audit First.

Flexing, abrasion, peel strength and colour fastness tested in an in-house laboratory — test reports supplied with your order.

See the Lab Compliance & Testing →
Wall of certification and award certificates displayed at the plant
Awarded · Audited · Certified

Credentials You
Can Verify.

The plant behind your order: ISO 9001 · 14001 · 45001, a provincial sports-industry demonstration enterprise and a national high-tech enterprise. Documents on request.

Compliance & Testing Request Documents →
Aerial view of the 473-mu manufacturing campus in Shicheng, Jiangxi
The Campus · Shicheng, Jiangxi

One Campus.
Full Chain.

473 mu and 480,000 m² under one roof — pattern, cutting, stitching, assembly and packing on a single site.

Take the Plant Tour See Capabilities →
Export cartons being loaded into a container
Packing & Export

Packed to Your
Retail Standard.

Four QC gates, then boxing, carton marking and container loading — supervised and photo-documented before the container leaves.

See QC Gates Book a Shipment Slot →
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Manufacturing partner to brands worldwide
The Film · 1 min 40 sec · Filmed on site

Meet the maker,
before the order.

Who stands behind your production line — our manufacturing partner's campus in Shicheng, Jiangxi: 473 mu, 480,000 m², 16 intelligent lines, 68 stitching lines, 156 R&D people and 4,000+ SKUs a year. Filmed on the plant floor.

Filmed at Jiangxi BaiYing Group · Shicheng, Jiangxi, China Watch on YouTube · Plant-floor cut on the factory tour
Where to next

Pick what matters
to your order.

Six doors. Every one opens on photographs taken on our floor — not stock images, not renders.

Production floor of the footwear manufacturing plant, Jiangxi 01 · Factory Walk the plant. 34 photographs from the floor, six production stages, and four ways to verify us before you pay a deposit. Inside the factory → Quality inspector checking finished shoes on the line 02 · Quality What your goods must pass. In-house lab and 100% final check. See the QC chain → Finished goods warehouse with racked cartons 03 · Ready Stock Ready stock on request. Real inventory for fast SKUs and seasonal rushes. Browse inventory → Campus buildings and grounds seen from above 04 · Scale Capacity, with context. Capacity, QC and line loading behind every order. See capacity → Operators working along a stitching line 05 · Process Five steps, with dates. Inquiry to shipment, every gate dated. See the timeline → Design team reviewing lasts and colour chips 06 · OEM · ODM Your brand, our line. Private label, custom packaging; sampling time confirmed per style. Start designing →
Or start from what you need
OEM / ODM Private label Wholesale Trial orders Custom running Ready stock Verify the factory Buyer guides
Before you write an order

Four answers,
up front.

The questions every buyer asks, answered on this page — with a link to the detail behind each one.

MOQ 300+ pairs / style A real floor, not a teaser: 600 pairs per color (mixed sizes) for styles we already run; custom styles start at 1,200 pairs per color. New tooling is a separate conversation. How MOQ is set → Sampling On request First sample from your tech pack. Sampling time confirmed per style. Sample cost refunded against your bulk PO. Sampling detail → Lead time On request Production and ready-stock timing are confirmed per style after we check materials and line loading. Ready Stock → Verification 4 ways to verify Video tour, third-party audit, on-site visit, or a document pack — before you pay anything. Verify the factory →

Still missing a number you need? Ask the AI sales desk — it answers in seconds, and a human follows within 12 hours.

Send your brief →
Quality Control · Four Gates

Nothing ships without passing four gates.

Every order passes the same four gates — a 1,000-pair trial or a running programme alike. AQL levels agreed per order, critical defects inspected at 100%, photo-documented reports before shipment.

Gate 1Incoming MaterialMaterials are checked against the approved standard when they arrive — before anything reaches the line.
Gate 2In-ProcessInspection runs alongside cutting, stitching and assembly, so issues surface at the pair level — not the container level.
Gate 3Pre-FinalFinished pairs are checked against the approved sample: workmanship, colour, fit and function.
Gate 4Pre-ShipmentFinal AQL sampling, photo-documented. The inspection report reaches you before the container leaves.
QC technicians testing finished sneakers at bending-test stations in the in-house laboratory
Peel-strength test on an outsole, results logged to computer

Flexing, abrasion, peel strength and colour fastness are tested in the in-house laboratory — test reports supplied with your order. The plant behind your orders is ISO 9001 / 14001 / 45001 certified and SMETA 4-Pillar audited (Sedex site ZS420056145 · audit ref ZAA600218893 — verify directly on Sedex). Third-party inspection can be arranged on request.

See Quality & Testing Request a QC Document Pack →
A useful first filter

Built for brands
with a product to launch.

The fastest way to a useful quote is a clear brief. If you know the market, the style direction and the timing, we can tell you what is workable before you commit to a production run.

A strong fit

Come to us when you are:

  • Building or extending a sports, running or lifestyle footwear brand.
  • An importer, distributor or e-commerce label planning a repeatable range.
  • Ready to share a reference style, tech pack or clear product direction.
  • Looking to validate samples, quality and the factory before scaling.
Probably not the right route

We may not be the best fit if you need:

  • A fixed price without a style, material or quantity to review.
  • A one-line “best price?” answer with no product brief.
  • Anonymous dropshipping or marketplace-only fulfilment.
  • Promises made before materials, line loading and QC are checked.
Send a buyer brief

Include five things: target market, reference style or tech pack, quantity per style, launch window and any colour, material or packaging requirements.

See what we need to quote →
Start a Conversation

Tell us about
your project.

Every great partnership starts with a conversation. We respond within 12 hours.

Response TimeWithin 12 hours, Mon–Sat (GMT+8)

You get back a concrete unit price after we review the style — not a range. No obligation, NDA on request.