Production floor of the 473-mu manufacturing campus in Shicheng, Jiangxi
About Steed Sports

One Campus.
Every Stage
of the Chain.

A 473-mu campus with 480,000 m² of floor space — built on trust, refined by global standards.

Manufacturing Partner

Steed Sports × Jiangxi BaiYing Group

Steed Sports (Guangzhou) Co., Ltd. is the international partner of Jiangxi BaiYing Group, a vertically integrated athletic footwear and apparel manufacturer based in Jiangxi, China. We run our own P&L, our own team and our own accountability — one team accountable end to end for your international business, backed by the scale of an established manufacturer.

473
Campus (mu)
480K
Floor m²
16
Intelligent Lines
20M
Pairs / Year
68
Stitching Lines

A 473-mu vertically integrated campus with 480,000 m² of floor space — footwear and apparel under one roof, one quality system.

A $1.7 trillion market
Why We're Among the Top

A $1.7 trillion market.
Top-tier Chinese manufacturing.

The global sportswear industry is one of the largest consumer markets on earth. China manufactures 65% of all footwear worldwide — and we're among the top tier of that supply chain.

$1.7T
Global Sportswear Market
65%
China Manufacturing Share
+5%
Annual Growth Rate
20M
Pairs from the partner plant
  • 1
    Full-Chain Vertical Integration
    Seven in-house production centres — knitting, soles, printing, packaging — one quality system from tooling to QC.
  • 2
    Top-Tier Chinese Manufacturing
    Our 473-mu campus with 480,000 m² of floor space sits among China's largest vertically-integrated footwear facilities — full chain control.
  • 3
    Athletic Footwear Specialists
    Running, training, basketball, tennis, outdoor, lifestyle — 6 specialized product lines covering the full athletic spectrum.
  • 4
    Athletic Heritage · Innovation Today
    From heritage silhouettes to cutting-edge performance tech — we manufacture across every athletic footwear category.
Stitching lines running the length of the production floor
Production at Scale

Numbers that compound.
Quality that scales.

20M
pairs/year
Finished Output
16
lines
Intelligent Lines
68
lines
Stitching Lines
156
people
Design & R&D
473
mu (78 acres)
Campus Size
480Km²
built area
Production Facility
20 million pairs of footwear and 10 million garments a year.
6,800 people across the group, including 156 in the design & development centre developing 4,000+ new SKUs every year.
125 patents and 152 trademarks filed over the last three years. Certified to ISO 9001 · 14001 · 45001.
100+ qualified material and component suppliers, with international business centres in Jinjiang and Xiamen.
A new smart factory — RMB 550 million, under construction 2023–2026 — is designed for 50M pairs of footwear and 10M garments a year. That is a capacity target, not today's output.
How We Work

From inquiry to delivery,
5 transparent steps.

Every project runs on a documented timeline, with inspection at each gate.

01

Inquiry & Brief

Tell us your target market and quantity. We respond within 12 working hours. See what MOQ actually means.

02

Sample Development

Custom sampling; timing confirmed per style. Iterate until approved. What happens during sampling.

03

Quotation & Order

Written quotation with Incoterms. Production starts after commercial terms are agreed. How to read a quotation · Incoterms for importers.

04

Mass Production

Lead time confirmed after sample approval. Inspection to the AQL standard agreed for your order. Photo updates weekly. Custom production timeline.

05

QC & Shipment

100% final inspection. Port and Incoterms confirmed per order. Testing and certification.

How orders actually get made
Stories & Insights

How orders
actually get made.

Behind every shipment is a story — design challenges solved, rush orders turned around, brands helped launch.

Stitching line on the factory floor

Inside the 473-Mu Campus: How 20 Million Pairs Are Made Each Year

A walk through cutting, stitching, lasting, assembly, and quality control — five stages, one pair, built for repeatable production.

See our process
Running shoe collection shot for a client brand

From Sketch to Shelf: How a Private Label Launch Comes Together

Silhouette, materials, colourways and logo — then sampling, tooling and a production slot. Here is the real sequence, and where the time actually goes.

Start a design
Wall of shoe samples in the showroom

Why DTC Athletic Brands Choose China OEM Over In-House Production

The unit economics behind outsourced production — and what it means for emerging brands eyeing global scale.

See our capabilities