In comfort footwear the last does most of the selling. Fit is the product — so the last, the cushioning and the upper all get settled before anything else is discussed.
Work from your existing last, or develop to your fit target. The last is settled first, because everything downstream depends on it.
Supercritical foamed midsole materials, EVA or softer compounds, chosen against the ride and the price point you are selling.
Woven fabric, engineered mesh or leather uppers with linings specified for the climate your market sells into.
Walking and comfort footwear sits alongside running, court, trail, mesh and knit, and leather and casual in the categories we build. That matters if you are assembling a range: the same development cycle can carry a walking style, a mesh casual and a leather casual without three separate sampling processes.
More than 4,000 SKUs leave our manufacturing partner's lines in a year, across 16 intelligent production lines and 68 smart stitching lines, with output of 20 million finished pairs and 10 million garments a year.
Send the tech pack, a reference shoe or your fit target. A human replies within 12 working hours.
Initial sample timing confirmed per style. Revision and material-sourcing time confirmed per style. Sample cost refunded against the bulk order.
Lead time from deposit is confirmed after sample approval.
FOB Guangzhou, with other major Chinese ports available on request. CIF available and DDP for full-container orders. 25-40 days to the EU and US by sea.
Signed before any design discussion, including last dimensions and fit data.
Dedicated production lines per client at our manufacturing partner's facility.
Your design is never published or shown to another buyer as a reference.
Comfort programmes are last-led. If the last is wrong, no mesh story will save the return rate. Send a reference pair and the market; we confirm the last, the material set and the MOQ per style.
Private-label packing — logo, box, insole print — is part of the same order, not a separate surprise.
Send the last or the fit target, plus the price point. We will come back on sampling dates and material options.